Info Project

Study Case-Dashboard

A personal business management tool
that will meet all the needs of a freelance designer

Market Research

In today’s era there is a lot of visual content and the market demand for designers is increasing.
Many designers choose to work as freelancers.
And when a person becomes independent
It requires a lot of work.
Not only in the execution of the graphic work
but also in the logistical and bureaucratic maintenance of the business.

The Problems

Persona 1

Persona 1

Lital Ziv

Age – 42
Residence – Givatayim
Status – married +2
Economic status -medium high
Beginning graphic designer

Personal Info

Following mid-life crisis, she decided to fulfill herself.
and leave the world of accounting that she was in for about 15 years and go into the field of graphics and start an independent business

Needs

Recruit new customers
run campaigns
to be conducted in an efficient manner
Gather all the information in one place

Pain point

New in the field
Adapting to independent work
Correct pricing for work

Persona 2

Personal Info

Graduated from visual communication studies
likes to travel the world and meet new people
He is a freelancer who works with clients from Israel & abroad
Loves his freedom and working from anywhere
Recently his business has grown and he wants to manage it better

Needs

Budget management system
Effective task management layout
Consolidation of customer details and ways of corresponding with them in one place

Pain point

order and organization
stick to his schedule
Tracking after regular payment

Persona 2

Yoni Katz

Age – 26
Residence – Herzliya
Status – single
Economic situation – medium
Graphic designer for 3 years
and animator

Colors

Typography

font family

Poppins

Regular

Medium

Bold

Grid layout

Columns Grid

Sketches

Wireframe

High Fidelity

Product

product

Responsive mobile version