A personal business management tool that will meet all the needs of a freelance designer
Market Research
In today’s era there is a lot of visual content and the market demand for designers is increasing. Many designers choose to work as freelancers. And when a person becomes independent It requires a lot of work. Not only in the execution of the graphic work but also in the logistical and bureaucratic maintenance of the business.
The Problems
Effective schedule management
Difficulty in self-marketing and obtaining new customers
Problems tracking correspondence and information between clients
Difficulty in managing files and associating to take
Sales and budget management problems
Persona 1
Lital Ziv
Age – 42 Residence – Givatayim Status – married +2 Economic status -medium high Beginning graphic designer
Personal Info
Following mid-life crisis, she decided to fulfill herself. and leave the world of accounting that she was in for about 15 years and go into the field of graphics and start an independent business
Needs
Recruit new customers run campaigns to be conducted in an efficient manner Gather all the information in one place
Pain point
New in the field Adapting to independent work Correct pricing for work
Persona 2
Personal Info
Graduated from visual communication studies likes to travel the world and meet new people He is a freelancer who works with clients from Israel & abroad Loves his freedom and working from anywhere Recently his business has grown and he wants to manage it better
Needs
Budget management system Effective task management layout Consolidation of customer details and ways of corresponding with them in one place
Pain point
order and organization stick to his schedule Tracking after regular payment
Yoni Katz
Age – 26 Residence – Herzliya Status – single Economic situation – medium Graphic designer for 3 years and animator