The idea

A customized boutique chocolate shop that allows its customers to order a gift and boxes of chocolates for their loved ones in honor of Valentine’s Day. The project was inspired by Japanese Valentine’s Day where girls give gifts to the men in their lives, especially chocolates that are personally prepared

Valentine's Day

Giving chocolate on Valentine’s Day is a tradition that began in the 19th century when heart-shaped chocolate boxes were created by Richard Cadbury. Chocolate has become a symbol of love and is often given as a gift to show care and appreciation.

Valentine's Day in Japan

In Japan, Valentine’s Day is primarily celebrated by women who give chocolates to men in their lives. There are two types of chocolates given: “Giri-choco” for obligation and “Honmei-choco” for romantic interests. On March 14th, men are expected to return the favor on “White Day” by giving gifts to the women who gave them chocolates on Valentine’s Day.

Target Audience

  • Young women
  • In ages 18-35
  • In a relationship
  • Who like to give gifts
  • Like cute things
  • Likes aesthetics and the small details
  • love fashion

Moodboard

Brand Design

Typography

Poppins

 Light | Regular | SemiBold 

Colors

Logo

”The purr-fect way To show your love away”

Package design

The packaging design inspired by the delightful resemblance of our chocolate’s shape to a cat’s paw, blending adorable aesthetics with irresistible taste

Package

The model design for the heart-shaped chocolate boxes especially for Valentine’s Day

Product design

A 3D model of the chocolate is handmade in the shape of a cat’s paw in all kinds of flavors

UI

Selected screens in the final design from the store

Thanks for reading